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        The 129th Canton Fair Successfully Closed

        The129th virtual Canton Fair came to a close on April 24. Xu Bing, Spokesperson of the Canton Fair and Deputy Director General of China Foreign Trade Centre introduced the overall situation.

        Newproducts and technology brought dynamism to the virtual Canton Fair. 26,000 exhibitors carefully prepared and displayed new products made with revolutionized technology in creative forms, showcasing to the worldChinese companies’ vitality in innovation and a brand-new image of Chinese enterprises and Chinese brands as well as “Made in China” and “Created inChina” products. In the 129th Canton Fair, exhibitors uploaded over 2.76 million products, an increase of 290,000 over the last session. According to the information filled in by companies, there were 840,000 new products, an increase of 110,000; 110,000 smart products, 10,000 more than the last session.Smart, cost-efficient, high-tech products with high added-value, self marketing and self-owned IP and brands witnessed a steady growth, with advanced, smart,branded, and personalized products as the mainstream. 340 overseas enterprises from 28 countries and regions uploaded over 9000 products. A comprehensive collection of superb products attracted global buyers to conduct negotiations. Virtual exhibition hall attracted an accumulation of 6.87 million visits, with that of the National Pavilion 6.82 million visits, and the International Pavilion 50,000 visits.

        Newphilosophies and models were embraced by buyers and exhibitors. As the third virtual session, the 129th Canton Fairempowered exhibitors with an Internet Plus platform. Thanks to the previous twosessions, exhibitors had a deeper understanding about digital marketing and live-streaming. In the 129th session, they were able to display products in various forms and provide diversified customer service. The livestreams were viewed 880,000 times. With optimized live-streaming resources,exhibitors were better prepared with more targeted live-streaming content.Through live-streaming and interaction with buyers, exhibitors gained a more accurate comprehension of market demands, hence advancing R&D and marketing in a more targeted fashion. On average, each live stream was watched 28.6% more times than the last session. The VR Exhibition Hall, where VR booths of exhibitors were located, was set up based on product categories to provide animmersive experience for buyers. 2,244 exhibitors designed and uploaded 2,662VR booths, which were visited more than 100,000 times.

        New markets and new demands offered bright prospects. Exhibitors took full advantage of domestic and international markets and resources via the Canton Fair, satisfied new demands in the two markets and contributed to the dual circulations. Fruitful outcomes intraditional markets were achieved while closer ties with emerging markets were established. Chinese companies were active in exploring the domestic market. Duringthe 129th Canton Fair, we ramped up invitation of domestic buyers. 12,000 domestic buyers registered, attended the Fair and initiated 2400 times of instant messaging, submitting nearly 2000 sourcing requests. We have taken various measures to connect domestic trade with foreign trade, boost domestic sales of commodities originally produced for exports, and give exhibitors a leg-up in seizing enormous opportunities brought by burgeoning domestic demands and upgraded consumption. Together with the Department of Commerce of Guangdong Province and relevant chambers of commerce, “Driving Domestic and Foreign Trade in the DualCirculation” event was successfully held. Nearly 200 exhibitors and over 1,000 domestic buyers participated in the matchmaking on site. Exhibitors gave positive feedback that it was a productive event.

        Xuintroduced that Canton Fair’s value lies in its contribution to the trade cooperation between China and the rest of the world in an innovative way,one-stop trade negotiation and sourcing for Chinese and foreign companies,reliable resources of supplier and buyer, insight into industrial trend andglobal trade and comprehensive services. The Canton Fair has boosted

        Xusaid media outlets worldwide produced well-designed and multi-dimensionalreports on the 129th Canton Fair, telling the story and spreadingthe voice of the Fair, thus creating a positive public opinion atmosphere. He looked forward to meeting everyone in the 130th session.